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RESUME

                                                                                   ACCOUNT MANAGER | BRAND STRATEGIST GRAPHIC DESIGNER​

  • Collaborative team leader with excellent interpersonal & innate communication skills

  • Brand identity and management strategist / cross-functional marketing campaign team leader

  • Project management incorporating content design, development & production workflows

  • Recognized for assimilating emerging platforms and implementing social media content activation

  • Cultivated numerous overseas relationships to work on exclusive, client driven projects

WORK EXPERIENCE

Stadium // Swagmagic - Remote 

Senior Manager, Branded Merchandise Strategy & Procurement - December 2024 to Present  

 

Recruited into Stadium to support and build out a branded merchandise function, focusing on coordinating projects across sales, sourcing, production, and fulfillment. Worked closely with internal teams and vendors to manage timelines, ensure order accuracy, and keep projects moving from kickoff through delivery in a fast-paced environment.

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Key Responsibilities & Project Execution
• Partner with sales and clients to gather and clarify project requirements, scope, timelines, and deliverables
• Build and manage project timelines, tracking milestones across artwork approvals, production, and fulfillment
• Coordinate communication between sales, design, vendors, and operations to ensure projects stay on track
• Manage multiple projects simultaneously, ensuring deadlines, quality standards, and budget expectations are met
• Track order status and proactively communicate updates, risks, and delays to internal teams and clients
• Work directly with domestic and overseas vendors to ensure products meet brand standards, cost targets, and delivery timelines
• Coordinate artwork approvals, decoration methods, and production schedules prior to release
• Collaborate with production, logistics, and fulfillment teams to confirm feasibility and capacity
• Identify issues early and provide solutions to avoid delays or production errors

Process Improvement & Team Support
• Improved internal workflows across sourcing, production, and order management to increase efficiency
• Supported onboarding and training of team members through creation of repeatable project workflows
• Standardized a 3-week production timeline to improve planning and set realistic expectations
• Strengthened communication across teams, reducing last-minute issues and production escalations
• Built and maintained supplier resources to support faster and more consistent project execution

Apparel & Promotional Product Experience
• Coordinated development and production of branded apparel and promotional products including t-shirts, hoodies, headwear, and accessories
• Worked directly with domestic and overseas apparel manufacturers to manage sampling, production timelines, and delivery
• Supported product sourcing decisions balancing cost, quality, and brand requirements

Lumbermen’s Merchandising Corporation

Strategic Brand & Growth Consultant - March 2022 to November 2024

 
Wayne, PA | March 2022 to August 2024
National Building Materials Co-Op  

 

Responsible for creating high-quality, customized integrated product marketing campaigns. Provides technical marketing leadership to define purpose, audience, usage and distribution of promotional products.

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  • Increased account participation by 36% within the first year through strategic program development and performance optimization.

  • Led research, negotiation, and implementation of supplier programs, integrating SEO analytics, ROI measurement tools, and multi-channel marketing solutions across web, print, video, and in-store platforms.

  • Managed supplier relationships, resolving quality issues, reducing costs, conducting yearly performance reviews, and strengthening long-term vendor partnerships through monthly meetings and in person connections.

  • Championed AI integration initiatives, educating stakeholders on practical applications of emerging tools including ChatGPT, Sora, Vertex, and Gemini to improve marketing strategy and operational efficiency.

  • Led cross-functional collaboration to increase engagement, streamline execution, and improve program adoption.

  • Leveraged MS Dynamics CRM to manage pipeline visibility, track opportunities, and enhance data-driven decision-making across teams.

 ImageNation Promotional Group, Inc 

Branded Merchandise Distributor & Marketing Solutions 

Led branded merchandise and apparel strategy across two agencies supporting enterprise clients, retail programs, and government accounts. Owned everything from concept through production, balancing creative, sourcing, pricing, and execution to build programs that actually worked and scaled.

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  • Built and leveraged a global supplier network, including well-established overseas factories, to deliver high-quality product while maintaining strong margin performance

  • Directed apparel programs from concept through delivery, aligning product design, sourcing, and pricing strategies to ensure both brand integrity and profitability

  • Applied a graphic design background to develop on-brand artwork and product direction, elevating merchandise to a more retail-ready, premium standard

  • Developed scalable uniform programs for healthcare systems, restaurant groups, and franchise organizations, ensuring consistency across multi-location operations

  • Created custom apparel collections, including co-branded programs tied to the Oklahoma City Thunder and major sponsors, as well as large-scale promotional campaigns for national liquor distributors

  • Partnered directly with domestic and international manufacturers to develop custom apparel and accessories across categories including headwear, outerwear, loungewear, socks, and footwear

  • Managed high-volume, fast-turn production environments, regularly executing 5,000+ unit orders with accelerated timelines, including next-day and same-day production scenarios

  • Drove rapid business growth by expanding client programs and product offerings, scaling revenue to nearly $2M within 12 months with a trajectory toward $5M

  • Increased apparel revenue 33% year-over-year, followed by an additional 15% growth, by refining product mix, pricing strategy, and overall program structure

  • Built and managed key client relationships, developing long-term merchandise programs that generated up to $600K in incremental retail and in-venue revenue

  • Delivered large-scale branded merchandise initiatives across tourism, hospitality, and adjacent verticals, contributing nearly $1M in new business

  • Led cross-functional collaboration across design, sales, and operations, ensuring alignment between strategy, execution, and client expectations

  • Oversaw the full project lifecycle across a complex supplier network, including quoting, negotiations, purchase orders, inventory management, and billing

  • Built and optimized eCommerce storefronts using SAGE, aligning assortment and pricing to drive engagement and conversion

  • Maintained a strong pulse on industry trends through trade shows, supplier partnerships, and ongoing market analysis to inform product strategy

Heading 6

Oklahoma City June to Jan. 2022

Branded Merchandise Distributor & Marketing Solutions

Brilliant Impressions (Formerly Standing Ovations)

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  • Developed, built, and maintained eCommerce storefronts using the SAGE platform, managing full product setup, pricing strategy, and ongoing optimization; created and managed all visual assets to ensure a cohesive, on-brand online experience that drove engagement and conversion

  • Provided leadership across team management, project oversight, and client proposal development, while guiding strategic direction for integrated marketing campaigns; led content creation, design execution, and multi-channel distribution to support revenue growth

  • Produced custom products through strategic partnerships with overseas factories, optimizing sourcing strategies to reduce costs while consistently maintaining strong profit margins and product quality

  • Submitted and managed government and licensed brand bids, ensuring full compliance with brand standards, pricing requirements, and regulatory guidelines; successfully secured multiple high-value contracts

  • Created and managed purchase orders while overseeing merchandise inventory across a network of 2,000+ vendors; coordinated sample ordering, logistics, and quality control to ensure accuracy and on-time delivery

  • Managed key client accounts, strengthening relationships and expanding program scope to drive long-term growth, retention, and increased annual spend

  • Designed a wide range of marketing collateral, including logos, business cards, brochures, flyers, and direct mail campaigns, supporting brand development across diverse industries

  • Determined functionality, layout, color schemes, and overall design direction; prepared production-ready files and collaborated closely with pre-press and production teams in high-volume, deadline-driven environments

  • Developed detailed client estimates, negotiated pricing with domestic and international vendors, and managed invoicing and billing processes to ensure accuracy, profitability, and client satisfaction

  • Streamlined sourcing and production workflows by aligning vendor capabilities, timelines, and pricing structures, improving efficiency and reducing turnaround times across multiple programs

  • Built scalable merchandising frameworks that allowed clients to expand product offerings while maintaining brand consistency, operational efficiency, and margin control

  • Acted as a central point of coordination between clients, suppliers, and internal teams, ensuring clear communication, proactive problem-solving, and seamless execution across all project phases

University of Central Oklahoma   |   Bachelor's of Fine Arts in Graphic Design  |  2001 - 2004

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St. Gregory's University   |   1999 - 2001

Oklahoma City, OK 

Marketing and Branded Solutions Agency 

June 2008 to Feb. 2018  

Special Skills

  • Education  

  • BFA / Concentration: Graphic Design 

  • University of Central Oklahoma / May 2004

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  • Technological Tools  

  • Revenue & CRM Systems
    Lead and pipeline management, customer lifecycle strategy, and revenue operations across platforms such as HubSpot, 

  • eCommerce & Merchandising Platforms
    End-to-end management of online storefronts and product ecosystems, including SAGE and ESP, aligning assortment strategy, pricing, and user experience.

  • Creative & Brand Development
    Full-spectrum design and content creation across digital and print, leveraging Adobe Creative Suite (Illustrator, Photoshop, InDesign, Bridge), Figma, Canva, GIMP, Picsart, Vectr

  • AI, Automation & Workflow Optimization
    Adoption and integration of emerging AI tools and automation platforms to streamline workflows, enhance content creation, and improve operational efficiency. ChatGPT, Claude, Gemini, Runway, Leonardo, Cursor, GitHub Copilot, Grammarly, and many more for this ever-changing landscape.

  • Collaboration & Operational Infrastructure
    Cross-functional execution using modern SaaS tools to support communication, project management, file sharing, and distributed team alignment.Slack, ClickUp, Zendesk, Loom, Zoom, Microsoft Teams, Calendly, Dropbox, Box, Hightail, Google

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